Design & Branding

When I first dipped my toes into the world of sports branding design, I had no idea how transformative it could be for a team’s identity. It’s not just about slapping a logo on a jersey or picking some colors that look cool together. No, it’s about crafting a story, a vibe, a visual anthem that players and fans alike can rally behind. If you’ve ever wondered how some teams just feel different, more connected, more alive, then you’re in the right place. Let’s dive into how cu

Yesterday, I saw a TMZ headline: "Duct-taped banana sells for $6.2 million at art auction." People called it ridiculous. "Modernism has ruined art," they said. While some dismissed it as stupid, someone raked up millions for it. And that's precisely the power that I have found in creativity: not everyone needs to understand it. Growing up, I didn’t understand my creativity. I couldn’t draw but I was always told how creative I was. My twin brother and I once took an old sofa